marketing plan

1234 Main Street

Tim and Susan Smith

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Align with the Power of an Iconic Brand

Experince the Chase difference.

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IN ANNUAL SALES
LOCATIONS
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AGENTS AND GROWING
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YEARS AS AN INDUSTRY LEADER

Unmatched Visibility

With 10 beautiful real estate offices strategically located around Lake Tahoe, Truckee, Carson Valley, Reno, Sparks and even London, England, Chase International provides
unmatched visibility to enhance the exposure we bring to the extraordinary homes we represent.

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International Presence

Luxury Portfolio International is a unified collection of the world’s most experienced, visible and highly-regarded experts in luxury real estate. Founded in 2005 as the premium division of Leading Real Estate Companies of the World, Luxury Portfolio exclusively markets a selection of the network’s extraordinary homes, utilizing a sophisticated mix of online and offline media to position properties for maximum exposure in an elite market.

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Relocation and referral network

As members of Leading Real Estate Companies of the World, a national and global real estate network, Chase International real estate is connected to 565 of the foremost local, regional and international real estate firms, with 4,300 offices and 130,000 sales associates in the US and 70 countries. Collectively, we sell 1.1 million homes annually valued at $377 billion, more than any national brand or franchise.

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Chase Ready

Attract more buyers. Eliminate surprises. Save time and money.

Prior to putting a home on the market, Chase Ready Properties have completed the following requirements:

Full Home Warranty for Buyers:
Coverage for the sellers during the listing period

Property Inspection

Preliminary Title Search

Fully Completed Disclosures

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brand

Branding

We tell an aspirational story of your home and your community

What makes your home unique?

How does the home live?

What do you love most about the home?

Who is the target audience?

What should we name the home?

 

Zephyr Heights Lake View Kitchen Lake Tahoe
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Carson Valley, Nevada

Delightful towns with cowboy charm.

Surrounded by the Carson Range of the Sierra Nevada and the Pinenut Mountains south of Carson City, Carson Valley sits, pastoral, lush and green. Three small towns anchor the community—Minden, Gardnerville and Genoa. Residents enjoy a rural lifestyle with access to shopping, parks, restaurants, events and proximity to Tahoe.

Property Marketing

We generate awareness and leads for your home

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VIDEO MARKETING

Lifestyle Property Video

Capture prospective home buyers with industry-leading video marketing. 

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DIGITAL MARKETING

Custom Property Website

Chase will design and produce a single-page responsive website to build value for the home by showcasing the story of the design, architecture,  lifestyle and location.

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Video Advertising

To drive views of the Chase video, Chase will design and manage a digital advertising campaign featuring your home's lifestyle video to drive viewers to a custom property website.

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Social Media

Social networking has created new ways to communicate and share information. Social networking websites are being used regularly by hundreds of millions of people—colleagues, consumers, friends and family. Facebook, Twitter, YouTube, LinkedIn and Instagram are perfect mediums for clients and real estate professionals to expand audiences and spread information about listings, area statistics and communities. Chase International provides a Social Media Specialist to implement our social media strategy and generate maximum exposure.

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Email Marketing

Affluent Consumer Lists
Through a special relationship with nationally recognized list broker WealthEngine, Chase International has exclusive access to lists of affluent consumers based on lifestyle, interests and preferences to ensure you are reaching the right pool of people that may be interested in your listing.

The Artisan Group
Your home will be featured in this exclusive email that is delivered to the top Northern California independent agents.

Chase Exceptional Luxury Listings
Chase will design and produce a responsive email campaign template that will be available for all Chase agents to send to their database. The email will also be delivered to all four Reno-Tahoe MLS, and key Chase affiliates.

 

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PRINT ADVERTISING

We get the word out.

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MANSION SECTION  |  FRIDAY EDITION
The Wall Street Journal showcases the power of print and the credibility of newspapers with a print circulation of 1.3 million. Its editorial authority serves as a resource for ambitious people everywhere, covering U.S. and world news, finance, arts, culture, real estate, lifestyle, sports and more.

REGIONS

Northern California
Southern California
Pacific Northwest

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Homes and Land Magazine

Homes & Land is an all-inclusive real estate publication offering thousands of luxury home listings and houses for sale in over 300 markets throughout the US and CA. Each real estate listing provides extensive information about the property for sale along with photos, virtual tours and local housing market information.

AUDIENCE & DISTRIBUTION

12,000 copies per issue, 156,000 copies annually

Distributed in the following areas: North Lake Tahoe, Tahoe City, Kings Beach, West Incline Village, NV Reno, NV

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Luxury Home Magazine

Luxury Home Magazine® is the leader in the market-specific presentation of luxury homes and the luxury lifestyle. This publication is an oversized “Coffee Table Magazine,” featuring beautiful photography of exceptional homes with easy-to-read layouts. We utilize the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate.

ISSUES/REGIONS

SF East Bay
Silicon Valley | SF Peninsula
Sacramento Tahoe/Truckee

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Showing Your Home

Virtual Showings

Chase will offer personalized virtual walk-through home tours via Zoom to allow prospective buyers to view your home without actually walking inside.

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Appealing to the Senses

We bring your home to life!

Music playing throughout your home
Movies playing in the theatre
The smell of freshly baked cookies
Lavender lemonades by the pool

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Mindful Showings

Your Chase listing team will personally host all showings. 

All showings will be conducted in a safe manner that exceeds the procedures outlined in the CDC guidelines and California restrictions.

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Your Chase Team

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Kari Begovich
Chase International, Carson Valley
CA 02069430 NV BS.0144385MGR
CA Broker, CRB, SFR, NINJA
[email protected]
(775) 782-2777

 

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Tyler St. Pierre
Vice President of Creative
[email protected]
(775) 674-5308 office
(530) 320-1182 cell
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Julie Kozich
Chief Real Estate Officer
CA DRE# 01890055
[email protected]
(775) 850-5994
(949) 610-5780 cell
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